What is Google Analytics?
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand (source Wikipedia).
Do I have to pay to use Google Analytics?
You don’t have to pay to use Google Analytics, unless you require a custom solution, for the average website it is available for free.
Google Analytics and WordPress
Once you create your Property inside the Google Analytics website, you’ll get one Tracking ID number that identify that particular property, that number along with a few lines of code must be put on all the pages of your website, if you are using WordPress as your preferred CMS then you can count on several plug-ins to assist you an that task, you don’t have to go ever each and every page of your website, the plug-in will take care of that.
How to create a new Google Analytics Property
The following article will guide you step by step not only on how to create a brand new Google Analytics property but also on how to put the code on your WordPress website.