{"id":5636,"date":"2020-05-29T16:48:13","date_gmt":"2020-05-29T16:48:13","guid":{"rendered":"https:\/\/lamp.ciscoar.com\/?page_id=5636"},"modified":"2020-05-30T00:27:48","modified_gmt":"2020-05-30T00:27:48","slug":"google-tag-manager-track-file-downloads","status":"publish","type":"page","link":"https:\/\/lamp.ciscoar.com\/?page_id=5636","title":{"rendered":"Google Tag Manager track file downloads"},"content":{"rendered":"\n
\"\"<\/a><\/figure><\/div>\n\n\n\n\n\n

How to track file downloads with GTM<\/h2>\n\n\n\n

Let’s say you’ve put a .zip<\/strong> file or a .pdf<\/strong> file on your website available for download, and now you want to know how many times that file has been downloaded, for that particular purpose You can use Google Tag Manager<\/a> (GTM), the following steps will guide You step by step on how to achieve that important goal.<\/p>\n\n\n\n

\"\"<\/a>
Test page where visitors can download .zip files<\/figcaption><\/figure><\/div>\n\n\n\n

Step 1 – Create new Trigger<\/h2>\n\n\n\n
\"\"<\/a>
Google Tag Manager – Trigger Name<\/figcaption><\/figure><\/div>\n\n\n\n

Step 2 – Trigger Type<\/h2>\n\n\n\n
\"\"<\/a>
Google Tag Manager – Trigger Type – Just Links<\/figcaption><\/figure><\/div>\n\n\n\n

Step 3 – Trigger Settings<\/h2>\n\n\n\n

Be sure to select “Click URL<\/strong>” from the first drop down menu, then “Contains<\/strong>” and finally in the last box put “.zip<\/strong>” or the extension of the file you want to track.<\/p>\n\n\n\n

\"\"<\/a>
Google Tag Manager – Trigger <\/em>Filter <\/figcaption><\/figure><\/div>\n\n\n\n

Step 4 – New Trigger configuration complete<\/h2>\n\n\n\n
\"\"<\/a>
A new Trigger must be shown in the triggers list<\/figcaption><\/figure><\/div>\n\n\n\n

Step 5 – Create a new TAG and link it to Trigger<\/h2>\n\n\n\n

The following image shows the settings you must configure when creating the new tag.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Step 6 – New Tag listed<\/h2>\n\n\n\n
\"\"<\/a><\/figure><\/div>\n\n\n\n

Step 7 – Enable Preview mode and refresh the page<\/h2>\n\n\n\n

Once both the trigger and also the tag are configured you must enable the GTM Preview mode<\/strong>, take a look at this article<\/a> if you need help enabling the GTM Preview mode<\/strong>, then open the page of your website where the .zip file available for download is located and proceed to download the file, at the bottom of the page you’ll see the TAG that was fired, see image below.<\/p>\n\n\n\n

\"\"<\/a>
Google Tag Manage – Preview mode – fired tag<\/figcaption><\/figure><\/div>\n\n\n\n

Tag was successfully fired<\/h2>\n\n\n\n

You can use the same steps to fire a tag to Google Analytics<\/strong> (GA) every time a .pdf<\/strong> file is downloaded, or if you prefer tu put both extensions .zip<\/strong> and .pdf<\/strong> in the same tag, then you can use a regular expression as shown below.<\/p>\n\n\n\n

\\.(zip|pdf)$<\/code><\/pre>\n","protected":false},"excerpt":{"rendered":"
How to track file downloads with GTM Let’s say you’ve put a .zip file or a .pdf file on your website available for download, and now you want to know how many times that file has been downloaded, for that particular purpose You can use Google Tag Manager (GTM), the following steps will guide You … <\/p>\n
Continue reading “Google Tag Manager track file downloads”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5636","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lamp.ciscoar.com\/index.php?rest_route=\/wp\/v2\/pages\/5636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lamp.ciscoar.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lamp.ciscoar.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lamp.ciscoar.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lamp.ciscoar.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5636"}],"version-history":[{"count":31,"href":"https:\/\/lamp.ciscoar.com\/index.php?rest_route=\/wp\/v2\/pages\/5636\/revisions"}],"predecessor-version":[{"id":5728,"href":"https:\/\/lamp.ciscoar.com\/index.php?rest_route=\/wp\/v2\/pages\/5636\/revisions\/5728"}],"wp:attachment":[{"href":"https:\/\/lamp.ciscoar.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}