{"id":5532,"date":"2020-05-27T16:52:43","date_gmt":"2020-05-27T16:52:43","guid":{"rendered":"https:\/\/lamp.ciscoar.com\/?page_id=5532"},"modified":"2020-05-29T00:15:33","modified_gmt":"2020-05-29T00:15:33","slug":"google-tag-manager-first-tag","status":"publish","type":"page","link":"https:\/\/lamp.ciscoar.com\/?page_id=5532","title":{"rendered":"Google Tag Manager first tag"},"content":{"rendered":"\n
\"\"<\/a><\/figure><\/div>\n\n\n\n\n\n

How to create your GTM first tag?<\/h2>\n\n\n\n

The first tag every website needs is one that listen to Page Views<\/strong>, fortunately this first tag is the easiest one to be created, because GTM has almost everything already in place, the only things you must chose are the TAG Name<\/strong> and the Google Analytics Tracking ID number<\/a> of the property you want to work with, see screenshots below.<\/p>\n\n\n\n

Creating Page Views Tag<\/h2>\n\n\n\n

There is one prerequisite <\/strong>before you being able to create the first TAG, you must create a User Defined variable<\/em> containing the Google Analytics Tracking ID number<\/strong> of your property, take a look at this article<\/a> to learn how you can complete that task.<\/p>\n\n\n\n

Step 1 – Go to TAG and select New<\/h2>\n\n\n\n
\"\"<\/a>
Google Tag Manager – Add new Tag<\/figcaption><\/figure><\/div>\n\n\n\n

Step 2 – Tag Name<\/h2>\n\n\n\n
\"\"<\/a><\/figure><\/div>\n\n\n\n

Step 3 – Tag type<\/h2>\n\n\n\n
\"\"<\/a>
Google Tag Manager – Tag Type<\/figcaption><\/figure><\/div>\n\n\n\n

Step 4 – Track Type (Page View)<\/h2>\n\n\n\n
\"\"<\/a>
Track type – Page View<\/figcaption><\/figure><\/div>\n\n\n\n

Step 5 – Select Variable<\/h2>\n\n\n\n

This variable has to be manually created, take a look at this article<\/a> to see how to create the variable.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Step 5 – Add trigger (All Pages)<\/h2>\n\n\n\n
\"\"<\/a><\/figure><\/div>\n\n\n\n

Step 6 – First TAG of the list<\/h2>\n\n\n\n
\"\"<\/a><\/figure><\/div>\n\n\n\n

Tag configuration completed<\/h2>\n\n\n\n

That’s it your first tag has been successfully created, you can now use the GTM “Preview<\/strong>” tool see if this tag is fired every time you access one page of your website, we’re going to cover this in a further article, stay tune.<\/p>\n\n\n\n

Where to go next?<\/h2>\n\n\n\n

Take a look at the following articles to learn more about Google Tag Manager<\/strong> (GTM) and the GTM<\/strong> Preview Tool<\/strong>.<\/p>\n\n\n\n