{"id":5458,"date":"2020-05-26T17:28:57","date_gmt":"2020-05-26T17:28:57","guid":{"rendered":"https:\/\/lamp.ciscoar.com\/?page_id=5458"},"modified":"2020-05-29T23:50:46","modified_gmt":"2020-05-29T23:50:46","slug":"how-to-install-and-configure-google-tag-manager","status":"publish","type":"page","link":"https:\/\/lamp.ciscoar.com\/?page_id=5458","title":{"rendered":"How to install and configure Google Tag Manager"},"content":{"rendered":"\n
\"\"<\/a><\/figure><\/div>\n\n\n\n\n\n

Configuring Google Tag Manager<\/h2>\n\n\n\n

Similar to what happens with Google Analytics you first have to create an entity, Google Analytics call it a \u201cProperty<\/strong>\u201d, well, in Google Tag Manager the correspondent name is a \u201cContainer<\/strong>\u201d, that represents your website or subdomain, that way every time a tag triggers an event to Google Analytics, it knows where to put that piece of data to build future reports.<\/p>\n\n\n\n

Step 1 \u2013 Create a GTM container<\/h2>\n\n\n\n
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Google Tag Manager \u2013 Create a new container<\/figcaption><\/figure><\/div>\n\n\n\n

Step 2 \u2013 Target plataform<\/h2>\n\n\n\n
\"\"<\/a>
Select web container<\/figcaption><\/figure><\/div>\n\n\n\n

Step 3 \u2013 Copy code snippet<\/h2>\n\n\n\n
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Google Tag Manager \u2013 Container Snippet code<\/figcaption><\/figure><\/div>\n\n\n\n

Step 4 \u2013 Container dashboard<\/h2>\n\n\n\n
\"\"<\/a>
Google Tag Manager \u2013 Conatiner Dashboard<\/figcaption><\/figure><\/div>\n\n\n\n

Step 5 \u2013 WordPress Header and Footer<\/h2>\n\n\n\n
\"\"<\/a>
Paste the Container\u2019s snippet code<\/figcaption><\/figure><\/div>\n\n\n\n

Step 6 \u2013 Save changes<\/h2>\n\n\n\n
\"\"<\/a>
Snnipet code successfully saved<\/figcaption><\/figure><\/div>\n\n\n\n

Google Tag Manager configuration complete<\/h2>\n\n\n\n

That\u2019s it, that\u2019s all you must do, once all the above steps are done you can start creating the tags you’re going to use to trigger events in to Google Analytics, congratulations! Job well done!<\/p>\n\n\n\n

Where to go next?<\/h2>\n\n\n\n

Take a look at the following articles to learn more about Google Tag Manager<\/strong> (GTM) and the GTM<\/strong> Preview Tool<\/strong>.<\/p>\n\n\n\n