{"id":5393,"date":"2020-05-25T15:59:03","date_gmt":"2020-05-25T15:59:03","guid":{"rendered":"https:\/\/lamp.ciscoar.com\/?page_id=5393"},"modified":"2020-05-27T14:34:05","modified_gmt":"2020-05-27T14:34:05","slug":"google-analytics","status":"publish","type":"page","link":"https:\/\/lamp.ciscoar.com\/?page_id=5393","title":{"rendered":"Google Analytics"},"content":{"rendered":"\n
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What is Google Analytics?<\/h2>\n\n\n\n

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand (source Wikipedia<\/a>).<\/p>\n\n\n\n

Do I have to pay to use Google Analytics?<\/h2>\n\n\n\n

You don’t have to pay to use Google Analytics<\/strong>, unless you require a custom solution, for the average website it is available for free<\/strong>.<\/p>\n\n\n\n

Google Analytics and WordPress<\/h2>\n\n\n\n

Once you create your Property <\/strong>inside the Google Analytics website, you’ll get one Tracking ID number<\/strong> that identify that particular property, that number along with a few lines of code must be put on all the pages of your website, if you are using WordPress<\/strong> as your preferred CMS then you can count on several plug-ins to assist you an that task, you don’t have to go ever each and every page of your website, the plug-in will take care of that.<\/p>\n\n\n\n

How to create a new Google Analytics Property<\/h2>\n\n\n\n

The following article will guide you step by step not only on how to create a brand new Google Analytics property<\/strong> but also on how to put the code on your WordPress<\/strong> website.<\/p>\n\n\n\n